Lead Content Manager (Trying to conceive)

Trying to conceive | Minsk, Belarus

Flo is the fastest-growing AI-powered women’s health platform that encompasses personalized daily health insights and a closed secure community of experts and peers with 32M+ monthly active users. We are #1 in Health & Fitness Category among female health apps in the U.S. App Store & Google Play and over 100 countries worldwide.

We’re looking for an experienced content manager to join one of the user-centric content teams in our Medical Department.

As a Lead Content Manager, you will:

  • Help the team define content strategy and find ways to appeal to the specific audience and boost subscription metrics
  • Create Stories, articles and interactive content on health and lifestyle topics
  • Manage a team of freelance writers to increase content output
  • Collaborate with the Visual team in creating all kinds of still-image and motion content: from infographics to vlogs


  • At least 3 years of experience working as a copywriter/content manager for tech, high-level brand media, or digital agencies
  • Excellent English (C1) – both spoken and written
  • A proven track record of working with contractors (writers, editors, bloggers, videographers)
  • Experience in English copywriting with focus on CTR and retention metrics
  • Strong SMM skills (please provide links to your social media profiles)
  • Expertise in modern Media and pop culture trends
  • Proactive thinking, reliability, stress resistance, strong managing skills

Beneficial attributes:

  • Experience living or working abroad (US, UK)
  • Personal experience of getting pregnant

What we offer:

  • Ability to contribute to a world-class product with a large user base
  • Competitive salary
  • In addition to high salaries, all Flo employees also receive stock options 
  • Strong management with a proven track record of successful projects, including MSQRD, AIMatter, Maps.me
  • Full-time employment at Minsk office (Belarus) 
  • Assistance with relocation to Minsk