Flo launches prosocial initiative to improve health literacy around the world

At Flo we believe that knowledge is power, especially when it comes to your health. We’re on a mission to improve the menstrual health literacy of as many as 400 million women and people who menstruate. That’s why, with your support we’re offering Flo Premium for free in 58 countries, starting with 21 countries where the need for health education is greatest.

Numerous studies show that health literacy directly influences health outcomes. That means when people don’t have a good understanding of their health, it can often lead to poor overall health and well-being for women, girls, and people who menstruate. Research also pinpoints the countries where menstrual health education is most lacking. For instance, only 18% of girls in Malawi, 32% in Bangladesh, and 66% in Egypt were aware of menstruation before their first period. 

Building a better future for female health starts by building a smarter future — one where we all know our bodies better. And together, we believe that we can improve health literacy for people across the globe.


Which countries are covered by the prosocial initiative?

The initiative will be rolled out in three stages with 21 countries already covered highlighted below.

Black - countries where Flo Premium is available. Grey - countries where Flo Premium will be available later.

  • Angola
  • Benin
  • Burkina Faso
  • Cameroon
  • Comoros
  • Côte d'Ivoire
  • Djibouti
  • Ethiopia
  • Gabon
  • Gambia
  • Guinea
  • Haiti
  • Kyrgyzstan
  • Liberia
  • Mali
  • Mauritania
  • Nepal
  • Senegal
  • Tajikistan
  • Tanzania
  • Togo
  • Afghanistan
  • Burundi
  • Central African Republic
  • Chad
  • Congo
  • Eritrea
  • Guinea-Bissau
  • Kiribati
  • Laos
  • Niger
  • Papua New Guinea
  • Sao Tome and Principe
  • Sierra Leone
  • Solomon Islands
  • Somalia
  • South Sudan
  • Sudan
  • Timor-Leste
  • Vanuatu
  • Yemen
  • Bangladesh
  • Cambodia
  • Egypt
  • Ghana
  • Honduras
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mozambique
  • Myanmar
  • Nicaragua
  • Rwanda
  • Uganda
  • Uzbekistan
  • Zambia
  • Zimbabwe

How did you select the countries?

The countries were selected based on a range of metrics, including data from the World Health Organization around health literacy and health care satisfaction, GDP per capita rankings (as per the World Bank data), and Flo’s internal metrics. This approach allows us to maximize our support of women and people who menstruate who need access to reliable health information. 

How can I contribute?

When you subscribe to Flo Premium, you’re supporting free subscriptions for women and people who menstruate who need better access to health education. So if you are a Flo Premium member, you’re already helping us build a better future for female health by improving health literacy around the world. To join the community of Premium subscribers you can switch to the paid version of the app, or if you don't have a Flo account, download Flo on the App Store or Google Play. 

How do I redeem my free Flo Premium subscription?

Flo Premium is activated automatically for users in the countries covered by the initiative. Even if you leave the country, the free subscription will remain active until the end of the program (three years from the activation date). For users living in the countries covered by the program who already have a Flo Premium subscription, a free subscription will be activated when the paid subscription expires.