An added layer of privacy for your personal data
What is Anonymous Mode?
Anonymous Mode gives you access to the Flo app without sharing any information that identifies you (such as your name or email address), so your health information is completely private to you.
This means that if Flo ever receives an official request to identify an Anonymous Mode user by name or email, it won’t be possible to satisfy that request.
Rest assured, Flo values and protects everything you share with us — whether you switch to Anonymous Mode or not. We are the first and only period tracker to be dual-certified in both ISO Security 27001 and ISO Privacy 27701, which are internationally recognized standards. And, Flo has never — and will never — sell your personal data.
Recognized as the best privacy innovation in the 2022 IAPP Privacy Innovation Awards¹
Among the most impactful new products and ideas of 2023, according to TIME
How does Anonymous Mode work?
When you choose Anonymous Mode, no one (not even us!) can match your data to any personal identifiers. But what does that actually mean?
Your data is information you log in the app. This includes health data like the first day of your period, your body temperature, or your symptoms.
Personal identifiers are things like your name, email address, Apple ID, IP address, or Google account.
When you use Anonymous Mode, we don’t ask for or log any of these personal identifiers, so you stay exactly that: anonymous. This means any health data you share in the app is completely private to you.
You can sign up for Flo’s Anonymous Mode right away or switch later. Just know that when you switch, a new, separate account is created for you.
Certain inputted data from your original account (such as your cycle data) will be transferred to this new account. However, personal identifiers will not be transferred. Once you confirm the switch, your original account (and the data associated with it) will be automatically deleted in line with our privacy policy. We won’t be able to recover this information.
Remember: Even if you decide not to switch, you’re still in complete control of your data. You can delete, access, and update it at any time by emailing support@flo.health or via the settings in the Flo app.
When you choose Anonymous Mode, no one (not even us!) can match your data to any personal identifiers. But what does that actually mean?
Your data is information you log in the app. This includes health data like the first day of your period, your body temperature, or your symptoms.
Personal identifiers are things like your name, email address, Apple ID, IP address, or Google account.
When you use Anonymous Mode, we don’t ask for or log any of these personal identifiers, so you stay exactly that: anonymous. This means any health data you share in the app is completely private to you.
You can sign up for Flo’s Anonymous Mode right away or switch later. Just know that when you switch, a new, separate account is created for you.
Certain inputted data from your original account (such as your cycle data) will be transferred to this new account. However, personal identifiers will not be transferred. Once you confirm the switch, your original account (and the data associated with it) will be automatically deleted in line with our privacy policy. We won’t be able to recover this information.
Remember: Even if you decide not to switch, you’re still in complete control of your data. You can delete, access, and update it at any time by emailing support@flo.health or via the settings in the Flo app.
Is Flo safe to use?
Protecting your data
Even when you’re not in Anonymous Mode, your personal data is protected by advanced privacy and security measures. Flo is the first and only period tracker to be dual-certified in two internationally recognized privacy and security standards.
Being transparent
Your data is only collected and processed when there is a legal basis to do so and with your informed consent. But if Flo ever receives an official request to identify an Anonymous Mode user, it won’t be possible to satisfy that request.
Never selling personal data
Flo has never, and will never, sell user information or share it with third parties for advertising purposes.
Protecting your privacy
In Anonymous Mode, no one — including Flo — can identify a real person by using data from inside the app.
What users say about Flo
Chosen by over 350 million users2 worldwide, you only need to see the reviews to know why women love Flo.
“I have been using Flo for over 4 years now, and it has been great about keeping my data safe and logging my periods and providing predictions. I use it every month.”
“This is a great tool I have been using for just a few days, but I can see the power in it. So much more affordable and all of your information is private.”
“Flo is a safe place for everybody — users can talk about stuff they fancy doing without being worried about privacy…”
Frequently asked questions
Flo’s Anonymous Mode was already in development when the US Supreme Court ruled to overturn Roe v. Wade (the legal right to access a medical abortion). In the wake of that ruling, some users expressed concerns about how their health data might be used by third parties, such as official requests for apps like Flo to share pregnancy data with law enforcement. We believe our users should feel in control and secure when using our app, so we launched Anonymous Mode right away.
Anonymous Mode allows you to access the Flo app without sharing any information that identifies you (such as your name or email address), so your health information is completely private to you. If ever Flo receives an official request to identify an Anonymous Mode user by name or email, it won’t be possible to satisfy that request. You can read more about Anonymous Mode in our Help Center.
Yes, it is safe. Anonymous Mode allows you to use Flo anonymously, so we don’t ask for information that identifies you, like your name or email address. That means the health data you log is completely private to you. If ever Flo receives an official request to identify an Anonymous Mode user by name or email, it won’t be possible to satisfy that request. Find out more about Anonymous Mode in our Help Center.
References
- IAPP news center
- Sensor Tower, Jan. 2024, iOS & Android, by category ranking
- 3,800 surveyed (2022)