Digital Marketing Manager
Business projects |
Responsibilities:
- Identify target audiences and devising digital campaigns that engage, inform and motivate the customers and help the sales team
- Brainstorm new creative growth strategies, and collaborate with the team to launch fast experiments
- Create sales materials, pitches, and case studies for the existing and potential customers
- Create and launch email blast campaigns to target partners
- Manage activities of an outsourced team of content writers, graphic designers, videographers, etc.: TOR creation, processes facilitation, results measurement, etc.
- Collaborate with internal teams to create landing pages, in-app promotions, etc., and optimize the customer experience
- Collaborate with brand, product, and sales and account managers to create promotional concepts
- Create, edit, and proofread engaging content and manage its distribution across all applicable channels
- Identify trends and insights, and optimize spend and performance based on the insights
Background of the ideal Digital Marketing Manager:
- Proven work experience in digital B2B marketing in the US market
- Strong skills in creating original content that targets a specific audience and meets company objectives
- Strong project management skills
- Articulate and poised with a clear and concise communication style. An excellent spoken and written business English is a must
- Possesses knowledge of trends, best practices, and key metrics in B2B and digital marketing
- Highly energetic, with a strong work ethic, able to work independently to deliver results in due time
- Eager to work in a rapidly evolving environment
- Team player
- A well-organized, proactive, agile minded person who can resolve issues on the go with strong attention to details
- Experience in optimizing landing pages and user funnels is a plus
- Experience with CRM systems (Hubspot or/and Pipedrive) is plus