Head of Community

Media / Community | Minsk, Belarus

At Flo, our aim is to empower women to prioritise their health and wellbeing by giving them access to very best advice, knowledge and support. While the world has made great strides in the past century, the female body and health related issues are often still censored and sanitized, stifled by myths and feelings of shame driven by taboo and stigma and we have a lot of work ahead of us. In the past two years we built the first version of the product and established trust with the users and now we are looking for somebody passionate about women health and wellbeing who could help us to grow our community

We’re looking for an empathetic and talented community manager who'll create and oversee content strategy and quality for our audience. You'll join the conversations and encourage our users to share their experience. Managing an international team of in-house community managers, you’ll also use your extensive contacts to help build a large global network of brilliant health and lifestyle community experts.

You’ll help lead the discovery of new topics and formats for our community, as well as optimising existing content and rewriting UGC content. In partnership with our data science and user research teams, you’ll strive to find new ways to turn numbers into valuable insights that will keep our users coming back for more and further our editorial mission. You’ll also be hungry to understand the performance of your content - seeking to learn from your failures and scale your successes. 

What you'll be doing:

  • Establishing a relationship with Flo users, managing community engagement  on a daily basis
  • Generating community content, helping Flo users to express themselves in generating content
  • Growing the community at Flo using smart viral mechanics; attracting women’s audience in social media
  • Recruiting and integrating trustworthy experts and businesses from the health and wellbeing domain into the community 
  • Creating and delivering the optimal content strategy for community
  • Leading and managing a team of community managers whose skills you will help grow and develop
  • Collaborating with designers and product manager to identify and fill the gaps in our content experience 
  • Spotting new content opportunities/trends and experimenting with different formats and approaches
  • Proactively seeking ways to improve the continuous consumption of our content and synchronising your strategy with other product areas
  • Defining specific content guidelines for community contributing to the evolution of company glossaries and tone of voice guidelines
  • Regularly syncing with Library content peers to share best practices and ensuring alignment across modes

 

 Qualifications

  • 3-5 years in a big community driven product or product with a strong social component, preferably Facebook, Instagram, TikTok, Snapchat, Nextdoor etc (candidates without community experience won’t be considered)
  • Demonstrated ability to work in a startup or other fast-paced environment