2024
August
- Flo opens a new office in London, UK
July
- Flo reaches 5M Premium members
- Flo raises over $200M in Series C funding led by General Atlantic, a leading global growth equity firm. With our valuation now beyond $1B, Flo proudly joins the ranks of femtech unicorns, a status achieved by very few companies in this space
February
- Flo’s Pass It On Project sees 12M women and people with periods benefiting from free Premium subscriptions
2023
November
- Flo achieves ISO 27701 certification for privacy, making us the first female health app to hold certification for both security and privacy (the gold standard in data protection)
October
- Flo has 3.45M Premium members
- Anonymous Mode is named one of Time’s Best Inventions of 2023
- Flo launches Partner Mode to help men better understand and support their partners
- The Pass It On Project extends to another 44 countries (bringing the total to 66), gifting free Flo Premium to more women and people with periods who have limited access to health education
August
- Flo app reaches 300M global installs
January
- Flo launches the privacy and security board, made up of industry-leading experts who help us lead the way in data protection
2022
October
- Flo launches the Pass It On Project to gift free Premium subscriptions to women and people with periods in 21 countries where access to health education is limited
September
- Flo responds to members’ concerns about how their data might be used by launching Anonymous Mode. This is in the wake of the US Supreme Court overturning Roe v. Wade, which had legally protected the right to have an abortion. Anonymous Mode allows members an even deeper layer of data protection so no one, not even us, can identify them from their data
- Flo app reaches 250M installs
August
- Flo becomes ISO27001 certified in security, the gold standard in data protection
March
- Flo makes Premium subscriptions available for free to members in Ukraine, after Russia invades, so they can have access to trusted health information and support
2021
September
- Flo raises $50M in Series B financing, bringing company valuation to $800M
- Flo officially opens our office in Vilnius, Lithuania
August
- Flo app reaches 200M global installs
- Flo grows our Medical Board to over 100 members
- Flo releases our 7.0 update with advanced pattern recognition
- Flo is recognized as the #1 OB-GYN-recommended app for period and cycle tracking*
*Based on a survey of 225 US OB-GYNs who recommend apps for period and cycle tracking, DRG, 2021
July
- Flo opens the doors to our London, UK, office
June
- Flo offers six months of fully paid maternity leave and one month of fully paid paternity leave as part of new global parental leave policies
May
- Flo app reaches 40M monthly active users
- Flo introduces period-related emoji for Slack to open up the conversation around menstrual health in the workplace
April
- Flo hits 1M Premium members
March
- Flo hires our 300th employee
February
- Flo is the #1 app globally by AppStore downloads in the Health & Fitness category, for the second time
2020
December
- Flo app reaches 40m monthly active users
October
- Flo celebrates our five-year anniversary
- Flo app reaches 150M installs
- Flo welcomes employees from Vilnius, Lithuania; Amsterdam, The Netherlands; and London, UK
August
- Flo reaches 35m monthly active users
July
- Flo 5.0 is released. The new version increases the value of Premium content through more AI-based personalization, the biggest upgrade to date to the app navigation and user interface
- Flo’s round B raises $30M with a company valuation of $351M. Target Global, Parus Capital, Elysium Venture Capital, and SD Ventures all invest in Flo
February
- Flo team grows to 200 people
2019
November
- Flo Medical Board grows to 40 leading health experts
September
- Flo signs academic collaboration agreements with five universities, allowing us to participate in studies on female health and create evidence-based content for our members
August
- Flo app reaches 100M installs
- Flo is the most popular Health & Fitness app in App Store
- Extension of round A funding raises another $7.5m; Flo’s valuation stands at $230M with Founders Fund backing
April
- Flo signs cooperation agreement with the European Board and College of Obstetrics and Gynaecology to collaborate on content
March
- Flo adds content to the app in 10 languages including English, Spanish, Chinese, and French
February
- Flo team grows to 100 people
January
- Flo launches premium subscriptions
- Flo wins a Consumer Electronics Show Innovation award
2018
December
- Flo’s community launches. Now known as Secret Chats, it offers members an anonymous, safe space to discuss all things female health
September/October
- Flo app reaches 20M monthly active users
- Series A funding round completes, raising $12M. Flo is valued at $200M. Mangrove and Elysium Venture Capital become investors in Flo
February
- Flo signs a cooperation agreement with the United Nations Population Fund (sexual and reproductive health agency) to create content together and conduct joint research into female health
2017
October
- Flo team grows to 30 people
July
- Flo’s medical board launches. It’s made up of doctors and health experts who ensure all content and features are medically and scientifically accurate
- Flo app reaches 50M installs
June
- Series A funding round raises $6m, valuing the company at $25m
March/April
- Accuracy of period predictions improves using machine learning
- Flo’s Health Assistant chatbot launches
2016
December
- Flo app reaches 1M monthly active users
September
- Flint Capital, Palta, and angel investors back Flo in seed-funding round
June
- Flo app reaches 1M installs
- Pregnancy mode launches
April/May
- Flo team grows to 10 people
- Flo app releases on Android
2015
October
- Flo app releases on iOS
April
- Flo is founded
History of updates
Current version (22 October 2024)
Published (04 January 2022)
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