What You’ll Do:
- day-to-day performance of paid acquisition and retargeting channels;
- ensuring marketing campaigns worldwide on Facebook/Snapchat/TikTok, which are driving high quality users efficiently, with a focus on high ROAS and scale;
- looking for platform trends and best practices in order to apply them to Flo UA;
- partner with creative team to develop creatives that will deliver the highest value on scale;
- collaborate with Analytics, Marketing, and Product teams to identify new optimization approaches, audience segments, and overall growth opportunities;
- monitor, track and report key metrics.
What You’ll Need:
- upper-intermediate or advanced English level;
- 2+ years of performance marketing experience in a mobile app company or a digital marketing agency;
- experience running UA campaigns internationally;
- demonstrated track record of executing paid acquisition campaigns in Facebook or other UA channel;
- desire to explore and learn new sources of traffic.