Why is it important?
- 1 in 3 women is affected by heavy menstrual bleeding (HMB).
- 59% of these women don’t know that they are affected by a medical condition, they feel that their heavy periods are normal periods and they have to cope with it
- 75% of women say their periods are a major inconvenience to their lives.
- The partnership has no promotional intent and is not related to any commercial brand. The objective is purely educational and aims to increase awareness around the condition and its management.
- Bayer AG, HELP group, or any other third-party company has never received access to Flo users’ personal data. Only depersonalized and aggregated data is used for research purposes.