Privacy Policy

Effective as of 2 May 2022.

See the prior versions of our Privacy Policy here. 

When you use Flo, you are trusting us with intimate personal data. We are committed to keeping that trust, which is why our policy as a company is to take steps to ensure that individual user's data and privacy rights are protected and to provide transparency about our data practices. 

The purpose of our Privacy Policy is to explain what data we collect, how it is used and shared, and how you can control it.

Here’s a summary of our Privacy Policy to give you a quick overview of our data practices. The summary is not a substitute for reading the full policy to obtain important information about your personal data, how we use it and your rights with respect to it. Please read this Privacy Policy in full along with our Terms of Use, but here are a few key takeaways we hope you will find useful:

Introduction

This Privacy Policy explains how Flo Health UK Limited (“Flo” or “we” or “us”) collects, stores, uses, transfers and shares Personal Data from our users (“you”) in connection with the Flo mobile application, Flo Period & Ovulation Tracker (the “App”)*, and the flo.health website including any products and services related to it (the "Website") (all collectively, the “Services”).

*Please note the App may be listed under a different name depending on your location. A full list of names is available here. 

We reserve the right to and may change this Privacy Policy from time to time. If we make any material changes, we will notify you by email (sent to the email address provided when you register), through the App, or by presenting you with a new version of this Privacy Policy. If permitted by applicable law, your continued use of the Services after the effective date of an updated version of the Privacy Policy will indicate your acceptance of the Privacy Policy as modified. In some cases, you will be given a choice about whether to explicitly accept changes to the Privacy Policy. If you do not accept the terms of the Privacy Policy, please do not use the Services. 

Please check the Privacy Policy posted on our Website and in the App for the latest updates on our data privacy practices.

Personal Data we collect from you

We collect Personal Data about you in a variety of ways. Sometimes we collect Personal Data automatically when you interact with the Services, and sometimes we collect the Personal Data directly from you. At times, we may receive Personal Data about you from other sources and third parties. 

Personal Data you provide to us directly:

General Information. When you sign up to use the Services, we may collect Personal Data about you such as:

• Name;
• Email address;
• Year of birth;
• Password or passcode;
• Place of residence and associated location information including time zone and language;
• ID (for limited purposes).

In many cases, we may be able to infer your gender by your use of the Services. 

Health and Well-being. When you sign up to use the Services, you may choose to provide Personal Data about your health and well-being such as:

• Weight;
• Body temperature;
• Menstrual cycle dates;
• Details of your pregnancy (if you select the pregnancy mode);
• Various symptoms related to your menstrual cycle, pregnancy and health;
• Other information about your health (including sexual activities), physical and mental well-being, and related activities, including personal life.

You may also allow us to connect to third-party services, such as Apple HealthKit and Google Fit, to enable us to import Personal Data about your health and activities into the App. This imported data may include sports activities, weight, calories burned, heart rate, number of steps/distance traveled, and other data about your health. We will process this data in order to provide you with the App functionality described below.  When you choose to have this data imported you are subject to the Google Fit and Apple HealthKit privacy policies and practices. 

Personal Data we collect automatically:

When you access or use the Services, we may automatically collect the following information:

Device Information:

• Device model;
• Information about the operating system and its version;
• Unique device identifiers (e.g. IDFA);
• Mobile operator and network information;
• Device storage information;
• Version of your device system.

Location Information:

• IP address;
• Time zone;
• Information about your mobile service provider.

Data about your use of the Services, including, among others:

• Frequency of use;
• Areas and features of the Services that you access, visit or use;
• Engagement with particular features.

To collect this and other information, we may use cookies and other tracking technologies. See more in our Cookie Policy.

Data from external sources. We may receive Personal Data about you from third parties. For example, we may obtain information from third parties, to enhance or supplement existing user information, including to customize and personalize your experience and for statistical purposes and analytics, as described below.

How we use your Personal Data

We will not collect and use your Personal Data without letting you know. Depending on which features of the Services you use, we will process your Personal Data based on one or more of the following legal bases:

1. Your consent. For example, on the registration screen when you give us permission to process your Personal Data;
2. To fulfill our contractual obligations to you in order to provide the Services to you;
3. Legitimate interest. We may process your Personal Data in relation to our interests in providing the Services to you, our commercial interests, including our interest in protecting the security and integrity of the Services, and wider societal benefits;
4. Legal obligation. We may be obligated to process some of your Personal Data to comply with applicable laws and regulations.

Below we describe the purposes for which we process your Personal Data and our lawful bases for doing so, including some basic examples:

Principles of processing

Data minimization and purpose limitation. We will not process Personal Data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you or collect any Personal Data that is not needed for the mentioned purposes. For any new purpose of processing we will ask your separate consent. 

No sale of Personal Data. We will not sell or rent your Personal Data. We will not disclose your Personal Data except as otherwise described in this Privacy Policy. We may share your Personal Data with our service providers solely as described in this Privacy Policy. We will also not use information received through your use of the HealthKit and Google Fit framework for advertising or similar services, or sell it to advertising platforms, data brokers, or information resellers.

Your privacy rights

It does not matter what country or region you come from, we are committed to providing you vast privacy rights in relation to your Personal Data.

What rights?

How to exercise your privacy rights

Сontact us at support@flo.health to exercise your privacy rights.

We will address your request within 30 days after receipt. It may take us up to 90 days in some cases, for example for full erasure of your Personal Data stored in our backup systems. We will let you know if we need more time and explain the reasons for the delay. 

What else?

Please keep in mind that if we receive a vague request, we may contact you to better understand the request. We may also refuse to comply with a request that is manifestly unfounded and with excessive (repetitive) requests. 

We might also require you to prove your identity in some cases. Normally, we make sure to verify that the request is coming from the same email as you provided when registering. Where you have not registered your account, we may ask you to undergo additional verification measures in an effort to ensure we are appropriately responding to requests. 

Subject to applicable laws, you may have a right to lodge a complaint with your local data protection authority about any of our activities (related to your privacy rights, among others) that you think are not compliant with applicable law. If you have any concerns about our privacy practices, please let us know at privacy@flo.health. 

Third parties processing your Personal Data

We will not share your Personal Data with third parties except as specified below.

Processing to find new Flo users and stay in touch with you

With your consent we may share some of your non-health Personal Data with AppsFlyer for marketing and promotional purposes. AppsFlyer is a mobile marketing platform that handles your Personal Data in accordance with our instructions. By using AppsFlyer and its integrated partners for marketing and promotional purposes we are able to reach you and people like you on various platforms and spread the word about Flo. If we need to share your Personal Data with other platforms for this purpose, except as we have explained in this Privacy Policy, we will ask for your consent. 

Here is a step-by-step illustration of how we work with AppsFlyer and its integrated partners for marketing and promotional purposes:

1. You become a Flo user and with your consent we start sharing the following Personal Data with AppsFlyer and its integrated partners for marketing and promotional purposes: 

a)  Technical identifiers: IP address (which may also provide general location information), User agent, IDFA (Identifier for advertisers), Android ID (in Android devices), Google Advertiser ID, Customer-issued user ID and other similar unique technical identifiers;

b) Your age group;

c) Your subscription status;

d) The fact of application launch.

2. Flo sends your Personal Data to AppsFlyer, which analyzes it and provides us reports and insights on how to optimize our promotional campaigns.

3. At the same time, AppsFlyer sends your Personal Data to some of its integrated partners (e.g., Pinterest, Google Ads, Apple Search Ads, FB marketing network and others) to find you or people like you on different platforms, including social media websites. These integrated partners analyze your Personal Data and show relevant information about Flo to people who might be potentially interested in it or remind you about revisiting the App, if you stopped using it a while ago. 

4. We reach out to you and new users and provide you with more information about Flo, accurate cycle predictions, information about the meaning of your bodies’ cues and credible information about your health. 

Read more about AppsFlyer here and its integrated partners here.

5. Opt-out options. You can withdraw your consent or opt-out from the sharing of your Personal Data with AppsFlyer for marketing and promotional purposes in accordance with this subsection anytime by adjusting your device settings in iOS or Android.

Please note that we also use AppsFlyer to integrate data between the Website and App in connection with onboarding users. You are not able to opt out of AppsFlyer’s processing of your Personal Data for these purposes.  

Processing to make the App run 

In some situations, we engage other companies to process your Personal Data on our behalf. We refer to these companies as “processors.” 

Processors are companies that help us run the Services, support our communication with you or perform other App-related activities. They may process certain Personal Data on our behalf to accomplish the goals related to the App functions and associated activities. We remain responsible for any acts or omissions of our processors and undertake to execute formal data processing agreements with them to the extent required by applicable law.

Here is the list of our main processors upon which we rely:

Aggregated information

We may aggregate, anonymize or de-identify your Personal Data so that it cannot reasonably be used to identify you. Such data is no longer Personal Data. We may share such data with our partners or research institutions or use for statistical purposes, for example, we may share or use general age, demographic information and aggregate statistics about certain activities or symptoms from data collected to help identify patterns across users in articles, blog posts and scientific publications. Sharing this data contributes to the advancement of scientific research on women’s health. Our legal basis for processing your data for this purpose is legitimate interest.

Information posted by you

The App features several community areas like Secret Chats where users with similar interests can share information and support one another. 

Any information (including Personal Data) you share in any online community area or online discussion is by design open to the Flo community. You should think carefully before posting any Personal Data in any public forum. What you post can be seen, disclosed to, or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you for unauthorized purposes. Moreover posting your Personal Data in Secret Chats may violate the Secret Chats Rules. If you mistakenly post Personal Data in our community areas and would like it removed, you can send us an email support@flo.health. 

Special circumstances

We may also share some of your Personal Data in the following special circumstances: 

• in response to subpoenas, court orders or legal processes, to the extent permitted and as restricted by law (including to meet national security or law enforcement requirements);
• when disclosure is required to maintain the security and integrity of the Services, or to protect any user’s security or the security of other persons, consistent with applicable laws. In such cases we may also delete some of your Personal Data (e.g., by resetting your password to avoid unauthorized access);
• when disclosure is directed or consented to by the user who has input the Personal Data;
• in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of its assets, your information will, in most instances, be part of the assets transferred.

Depending on the circumstance, we may rely on legitimate interest or legal obligation as our legal basis for the above processing activities. 

Retention of your Personal Data

Except as set forth below, we will retain your Personal Data as long as needed to provide you with the Services or otherwise fulfill the purposes for which it was collected. 

Impact of Account Deactivation/Requests to Erase Personal Data: At any time, you can deactivate your account and erase your Personal Data by emailing support@flo.health. If you choose to deactivate your account, Flo will generally delete all your Personal Data and it will not be recoverable should you later create another account. 

Impact of App Deletion or Inactivity: If you choose to delete the App from your device or your account becomes inactive, we will retain your Personal Data for a period of 3 years in case you decide to re-activate the Services or re-install the App. The App covers different periods of users’ lifecycle; therefore, retention of your data is needed in some cases to secure your smooth experience with other App functions (e.g., switching to pregnancy mode after cycle tracking). 

Limitations: You should be aware that, although we will anonymize or otherwise de-identify your data where possible, we may retain certain Personal Data and other information after your account has been terminated or deleted as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

Security of your Personal Data

General security measures

We implement technical and organizational measures in an effort to protect Personal Data from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the nature of the Personal Data that we process and risks associated with special categories of Personal Data we collect (information about health). These measures include Pseudonymization and tokenization of certain categories of your Personal Data.

Encryption of your Personal Data in transit and in rest.

Systematic vulnerability scanning and penetration testing.

Protection of data integrity.

Organizational and legal measures. For example, our employees have different levels of access to your Personal Data and only those in charge of data management get access to your Personal Data and only for limited purposes required for the operation of the Services. We impose strict liability on our employees for any disclosures, unauthorized accesses, alterations, destructions, misuses of your Personal Data.

Conducting periodical data protection impact assessments in order to ensure that the Services fully adhere to the principles of ‘privacy by design’, ‘privacy by default’ and others. We also commit to undertake a privacy audit in the event of Flo’s merger or takeover.

Please understand that you can help keep your information secure by choosing and protecting your password appropriately, not sharing your password and preventing others from using your mobile device. However, no security system is perfect and, as such, we cannot guarantee the absolute security of the Services, or that your information will not be intercepted while being transmitted to us. 

Security breaches

If we learn of a security systems breach, we may either post a notice, or attempt to notify you by email and will take reasonable steps to remedy the breach as specified in applicable law and this Privacy Policy. If we learn of a potential Personal Data breach, together with other actions referred to in the Privacy Policy (such as notifying you in certain cases), we will also undertake particular actions to remedy the breach as appropriate under the circumstances, which may include, logging you out from all the devices, resetting a password (sending a temporary password for you to apply) and performing other reasonably necessary activities and actions.

If you want to report a security incident related to the Services please contact us at security@flo.health.

Children’s privacy

General age limitation. The Services are not intended for children and we do not knowingly collect information about children under 13 years old through the Services. If you are aware of anyone under 13 using the Services, please contact us at support@flo.health and we will take the required steps to delete such information and (or) delete the child’s account. 

Age limitation for residents of the European Economic Area and United Kingdom. Due to legal requirements, we do not allow the use of the Services by residents of EEA or the UK younger than 16 years old. If you are aware of anyone younger than 16 using the Services, please contact us at support@flo.health and we will take steps to delete such information and (or) delete the child’s account.

Moreover, some of the App functions are limited for users that are younger than 18.

Communication with you

We may contact you from time to time via email or through other means (like popups or push notifications) to communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information that we think will be of interest to you. 

Opt-out options. You can always opt out of receiving emails by unsubscribing via the “Unsubscribe” link contained in the email. Opting-out of these emails or notifications will not end the transmission of important service-related emails that are necessary to your use of the Services. You may also opt out of receiving popups or push notifications by adjusting your settings in your device. If applicable laws prescribe so, we may ask some users to provide their additional consent for such communications.

Please note that we may contact you with information about products, services, offers, promotions, rewards, and events offered by us and others via third-party platforms (like social media). For more information, including instructions for how to opt-out, please see the section above titled ‘Processing to find new Flo users and stay in touch with you’. 

Storage and international Personal Data transfers

Flo is based in the United Kingdom (“UK”). Personal Data we collect is transferred to and processed in the U.S. (where it is governed by U.S. law) and to other countries (where it is governed by the laws of those countries). The laws of the U.S. and the laws of other countries may not offer the same protections as the laws of your jurisdiction.

Transfers of Personal Data outside of the European Union, the European Economic Area and the United Kingdom

Personal Data in the European Union (EU), the EEA and the United Kingdom (UK) is protected by the General Data Protection Regulation (GDPR) and Data Protection Act 2018, but some other countries may not necessarily have the same standard of protection for your Personal Data.

Flo transfers Personal Data from the EU, EEA and UK to the U.S. and other third countries. When transferring Personal Data outside the EU, EEA and UK we either implement standard contractual clauses or rely on current European Commission adequacy decisions. For further information please contact support@flo.health.

Privacy Shield Participation

Flo is certified under the EU - U.S. Privacy Shield Framework (“EU Privacy Shield”) and Swiss - U.S. Privacy Shield Framework (“Swiss Privacy Shield” together with the EU Privacy Shield, the “Privacy Shield”) for Personal Data transfers from the EU to the U.S. and from Switzerland to the U.S. On July 16, 2020, the Court of Justice of the European Union invalidated the EU Privacy Shield. We continue to adhere to the Privacy Shield principles for Personal Data transferred up to July 16, 2020 and have maintained our certification. You may view our certification here.  

Complaints and Dispute Resolution. We commit to resolve complaints about our collection and use of your Personal Data. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact us at dpo@flo.health or at the mailing address:

Flo Health UK Limited

27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

Arbitration. You may also be able to invoke binding arbitration for unresolved complaints but prior to initiating such arbitration, a resident of a European country (including Switzerland) participating in the Privacy Shield must first: (1) contact us and afford us the opportunity to resolve the issue; (2) seek assistance from JAMS; and (3) contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue. If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Please be advised that, pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles with respect to the resident. The arbitration option may not be invoked if the individual’s same claimed violation of the Principles (1) has previously been subject to binding arbitration; (2) was the subject of a final judgment entered in a court action to which the individual was a party; or (3) was previously settled by the parties.

We are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission concerning Personal Data transferred under the Privacy Shield.

We have further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the U.S. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit the https://www.jamsadr.com/submit/ for more information or to file a complaint. The services of JAMS are provided at no cost to you.

Data Protection Officer (DPO)

To communicate with our Data Protection Officer, please email at dpo@flo.health or use the contact details below. 

Contact us

General

If you have any questions or concerns about your privacy you may contact us at:

Flo Health UK Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

Email: support@flo.health or dpo@flo.health

You may also contact your local data protection authority. A list of local data protection authorities is available here.